Netglobe // Media Concept & Visualization

An Interactive Showroom Experience for Sony’s Multimedia Portfolio

The NetGlobe is an immersive showroom concept that showcases Sony’s diverse multimedia product range through an interactive and emotionally engaging experience. The architecture of the NetGlobe visualizes the global connectivity of users and the shared experience of media across the planet.

At its core, a three-story light sculpture stretches through the globe’s interior. This organically shaped, glass-like object illuminates the space and displays real-time glimpses of multimedia content being created, consumed, or shared around the world using Sony products.

From the ground floor, visitors catch only a first impression of the sculpture’s true scale. It appears like a shimmering pool of shared digital experience, drawing them further in.

The first upper level reveals the full expanse of the neural network. Video clips, computer games, and chatrooms accessed via Sony devices flicker across its glowing synapses, converging in the light sculpture - the central nervous system of the Sony NetGlobe.

Throughout the space, interactive terminals invite visitors to become part of this global media network using Sony products. Content they generate is integrated into the system, flowing through the network toward the heart of the installation.

A concept by Sascha Klein and Felix Hild.